The Activation That
Stops the Crowd
Racing simulator brand activations built for experiential marketing. Velocity Pro Sims helps brands and agencies drive foot traffic, dwell time, and qualified lead capture — fully branded, fully staffed, fully turnkey. Trade shows, corporate events, and product launches anywhere in the U.S.
NASCAR Sim Racing Provider
Dealerships Have Their Own Program
Not a one-day rental — a simulator that works your showroom floor every day. Monthly placements with Driver Key lead capture, a store leaderboard that brings customers back, and staffed dealer event days. From $1,995/mo per simulator, or try it for a week at $795 credited back when you convert.
The Activation That Sells Itself
A professional racing simulator isn't just entertainment — it's the highest-performing experiential marketing tool we know for drawing a crowd, holding attention, and turning every guest into a measurable lead.
- Guaranteed foot traffic. Nothing stops people in their tracks like a full-size racing cockpit with a giant screen. Your activation becomes the destination on the floor.
- Every guest becomes a lead. Our registration kiosk captures name, email, phone, and company before they race — automatically building your contact list.
- Longer dwell time, more conversations. Guests stay 3-5x longer at your activation waiting for their turn, giving your brand more face time with qualified prospects.
- Zero effort on your end. We deliver, set up, brand, staff the simulators all day, and break everything down. A turnkey partner for brands and agencies — you just show up.
An Experiential Marketing Engine Disguised as a Racing Experience
Your guests sit down in a full-size racing cockpit, grab the wheel, and race on a massive screen. But before they race, they register — giving you their name, email, phone number, and company. Every single guest becomes a measurable lead.
Our proprietary registration kiosk captures contact info from every participant automatically. You walk away from the activation with a full database of warm, engaged leads and the engagement data to prove ROI — not just business cards you'll never follow up on.
- ✓Automatic lead capture from every participant via registration kiosk
- ✓Full contact data: name, email, phone, company
- ✓Real-time leaderboard drives repeat engagement and longer booth dwell time
- ✓Full custom branding — your logo on every screen, kiosk, and leaderboard
- ✓Post-activation data export ready for your CRM, with engagement metrics to prove ROI
- ✓100% turnkey — a single activation partner for brands and agencies; we deliver, set up, staff, and tear down everything
Live Leaderboard Keeps Guests Coming Back
Our real-time leaderboard turns a single race into an all-day competition — and an all-day reason to keep your activation packed. Guests register, race, and check their ranking, then come back to beat the top time.
- Real-time updates displayed on large screens at your activation
- Drives repeat visits — guests return to beat the top time
- Creates buzz and crowd-gathering moments throughout the event
- Each driver receives a unique key to drive the simulator and track their lap times
- 1stAlex J.1:32.456
- 2ndJamie R.1:33.107
- 3rdChris T.1:33.842
- 4thJordan M.1:34.512
- 5thCasey L.1:35.009
One Activation, Every Kind of Event
Whether you're an experiential agency or an in-house brand team, racing simulators create instant energy, engagement, and lead capture — wherever your audience is.
Trade Shows & Expos
Stop attendees in their tracks. Simulators turn your booth into the most-talked-about activation on the floor — more crowds, more face time, more leads.
Corporate Events
Team building, holiday parties, client appreciation — give your people something they'll actually talk about. Competitive, fun, and inclusive for all skill levels.
Product Launches
Launching something new? Create buzz with a branded racing experience. Your logo on screen, your product front and center, and guests having the time of their lives.
Dealership & Showroom
Elevate the customer experience with a premium entertainment option. Perfect for grand openings, sales events, and VIP customer appreciation nights.
Sporting Events
Fan zones, tailgates, and pre-game experiences. Racing simulators match the competitive energy of live sports and keep fans engaged all day.
Private Parties
Birthdays, bar mitzvahs, bachelor parties — bring the thrill of racing to any celebration. Works great in homes, backyards, and event venues.
From Our Events
What We Offer
Professional Simulators
Featuring the latest direct drive technology, our top-of-the-line sims provide the ultimate, immersive racing experience.
On-Site Staff
Our trained team handles setup, guest coaching, queue management, and teardown. You don't lift a finger.
Custom Branding
Your logo on the screens, on the registration kiosk, and on the leaderboard. It looks like your activation, not ours.
Lead Capture
Registration kiosk collects guest names, emails, and contact info. You get all the data exported after the event.
Delivery & Setup
We transport everything to your venue, set it up, and break it all down when the event is over. Fully turnkey.
Live Leaderboard
Real-time competition keeps guests coming back for more. Display on a large screen for maximum crowd energy.
We Come to You — Anywhere in the U.S.
Based in Daytona Beach, Florida, Velocity Pro Sims delivers fully branded racing simulator activations to brands and agencies in all 50 states.
How Much Does a Racing Simulator Rental Cost?
That is the starting day rate for a professional direct-drive racing simulator at your venue. From there we build the quote around your activation, so you pay for the pieces your event actually needs and nothing else.
The Base Day Rate
From $750 per day, per simulator
- ✓Professional full-size racing simulator with direct-drive force feedback
- ✓Complete rig — wheel, load-cell pedals, racing seat, and large-format display
- ✓Race content and track configuration set up for your audience
- ✓Equipment insurance and full pre-event technical prep
Scoped To Your Event
Quoted on top, based on what you need
- +Travel and logistics to your venue — anywhere in the U.S.
- +On-site staffing for the full run of show
- +Custom branding — simulator wrap, in-game livery, branded displays
- +Timing and scoring platform with live leaderboard and lead-capture kiosk
- +Custom driver key cards and post-event lead data export
Run a Dealership? There's a Whole Program for You
Monthly simulator placements on your showroom floor, Driver Key lead capture, a store leaderboard that brings customers back, and staffed event days — built specifically for car dealerships.
See the Car Dealership Simulator Program →